How you communicate with people is absolutely crucial in getting them to take the action you desire.
This applies to everything you do:
- speaking with your fans
- liaising with publishers
- creating with collaborators
- asking for press coverage
convincing your toddler to put a coat on in December😉
It is even more imperative to get it right at the beginning of a new relationship; it sets the tone for what’s to come and helps the other party decide how to react to you moving forward.
Here’s an example email I received, out of the blue, reprinted verbatim (with private info ***** out):
I see business opportunities flood your contacts. You seel volunteer giving.
I seek both. I have a handwritten, unregistered lyric that I nonetheless want control over. I’m impressed with your public presentation positively. You can help me with my reputation by producing a song from my lyric. There is a chance you can take it to the GRAMMY’S concert early February. It is for my loves and my lost love. I hope you like it well enough to commit to it immediately and bring it to the concert and jump my career. If you don’t, another will. But I have the right to choose you first. I haven’t heard you sing but I saw a video production on twitter. You must have a FAX: E-mail your FAX to me so I can plug the international business phone line into the FAX: at *************. Our FAX line isn’t international so if you send a FAX, send it to ************, our FAX line for domestic FAX use. When you copy your FAX # to me, I can send the lyric with the business phone line. My twitter tags are @**********, @************, and @**********. Be my brightest star for my loves so they feel safe and warm please.
Naturally, the reaction on receiving this type of email is not positive.
(especially if, like me, you put stock into spelling, punctuation and formatting – if the sender can’t be bothered to refine these, that reflects badly on them and suggests an awful lot about their character and how they view your time)
So be incredibly mindful with how you speak with people, especially if you are approaching them for the first time.
Don’t try to be too clever or complicated.
Don’t use intrusive or “shouty” gimmicks to cheat their attention.
Don’t ramble on with irrelevancies.
Make things as easy as possible for the recipient.
If it’s in written format, format it appropriately
(Tip: use lots of white space!)
Be courteous and concise; respect their time.
You are busy.
Other people are busy.
We all make snap decisions on the value of listening and responding to people.
So do your music career the best possible service by earning a positive one!