Getting new fans is exciting.
Often, your focus is on ways to increase the size of your fanbase; tours, new releases, PR, etc.
But what about existing fans?
Do you put the same time and effort in deepening your relationship with them, in delighting them and turning them from the casual fan toward the superfan?
In business, new customer acquisition is often one of the biggest expenses a business has.
It is certainly more expensive to acquire a new customer than to communicate with – and sell to – existing customers.
Likewise with fans.
You’ve already done the hard work to build your fanbase up – mailing list, Facebook following, Twitter audience, etc. – even if it’s “only” a few hundred, or a few thousand people.
How can you improve their experience?
How can you surprise and reward them for already being fans?
It’s easy to overlook what you take for granted.
Someone who has already chosen to follow and support you, to become your fan, is more precious than someone who hasn’t (or has yet to hear of you in the first place).
Make sure you treat them as such!
Agree? Disagree?! Share your Questions, Thoughts and Comments below:
- This is the most important element to your successful career, after your music - 2016-12-02
- Don't shoot your music career in the foot when you speak - 2016-12-01
- Don’t release music without a plan; here’s a framework for you - 2016-11-30
- What is the ONE most successful thing you’ve done to build your fanbase? - 2016-11-29
- Are you doing right by your fans? - 2016-11-28
- How to write lyrics (commercial ones) - 2016-11-25
- What you need for a successful music release - 2016-11-24
- Maximise the long-term return of your efforts - 2016-11-23
- Want to build a fanbase? Here’s a basic framework - 2016-11-22
- Your bad attitude will cost you - 2016-11-21